WTF Are You Doing To My Oceans? Pharrell Williams (G-Star)
Following the announcement of Pharrell Williams’ co-ownership earlier this month, G-Star RAW and Pharrell launch the RAW for the Oceans collection for Spring/Summer 2016.
As the first global denim brand to use recycled ocean plastic in its clothing, G-Star RAW, through its partnership with Bionic Yarn, has transformed over 2 million single use plastic containers collected from ocean shorelines around the world into RAW for the Oceans clothing.
With this partnership, G-Star further demonstrates its commitment to sustainability as a condition for doing business. 20% of all clothing it now produces contains sustainable materials. That’s one fifth of its entire collection.
“RAW for the Oceans is a purpose made into a clothing line.” explains Pharrell Williams; Co-designer of the collection, creative director of Bionic Yarn, and now co-owner of G-Star RAW.